Carl’s Jr: Will It Rib?
When Carl's Jr. put real ribs on a burger, they needed to underscore the authenticity of their new product. That's when we decided to target the biggest name in the biz.
So, we created a Facebook live video called Will It Rib? As our host pressed random objects, the commenters decided which would get ribbed next. It lasted for two hours and earned 350K views.
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