AmEx: Everyday Congrats
When American Express brought back Tina Fey for another series of TV spots, they asked DigitasLBi to come up with a complimentary Facebook campaign. Everyday Congrats was a social-first video series that congratulated Millennials on modern achievements, like moving in with a significant other or getting a promotion. All it took to send one to a friend was an @ tag in the comments.
Micro Episodes
Over the course of one production day, director Brian Buckley captured eight unique short-form episodes, all of which were written by myself and a talented writer named Zoe Bell. Below are four of my favorites.