A New Jingle for a New Era
When it was revealed that America’s most famous ice cream truck jingle had deeply racist roots, Good Humor stepped up with a solution We joined forces with the RZA, and created a new jingle that would spread joy to all neighborhoods for generations to come.
CREATIVE TEAM
Jesse Suchmann- ECD
Conor Hogan- Creative Director
Grace Cha- Copywriter
Esther Lee- Art Director