A New Jingle for a New Era

When it was revealed that America’s most famous ice cream truck jingle had deeply racist roots, Good Humor stepped up with a solution We joined forces with the RZA, and created a new jingle that would spread joy to all neighborhoods for generations to come.

CREATIVE TEAM

Jesse Suchmann- ECD

Conor Hogan- Creative Director

Grace Cha- Copywriter

Esther Lee- Art Director

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American Express