#PassionProject
To prove that American Express is more than just "dad's credit card", we created the Passion Project. This video series spotlighted a new generation of makers & creators and then propelled their projects forward in unique ways.
One Show Silver Pencil- Best Integrated Campaign Led By Social
A few #PassionProject Portraits
We combed the internet to uncover inspiring people from all corners of the country. From a then little-known ballerina named Mistry Copeland, to a Reddit culinary cartoonist, these are just a couple of the 12 members of the #PassionProject.